The date is 25 May 2026. In the city of Rome — the symbolic birthplace of Italian civilisation — Ferrari has just pulled the cover from the most consequential new model it has built in decades. The Ferrari Luce is not simply a new car. It is a watershed moment: the first time in the company's 79-year history that a prancing horse has left Maranello without a combustion engine.
For years, the automotive world has debated what a Ferrari EV would look, feel, and sound like — and whether Maranello could truly make an electric car that lived up to everything the badge has always promised. Today, we have the answer. And it is extraordinary.
What Is the Ferrari Luce?
The Luce — Italian for "light," a name chosen deliberately to signal both a technological philosophy and a new era — is a five-door, five-seat luxury grand tourer built on Ferrari's purpose-designed 880 V platform. It is Ferrari's first fully battery-electric production vehicle, assembled at the dedicated E-Building in Maranello.
Unlike previous Ferrari ventures into electrification — the hybrid LaFerrari, the SF90 Stradale's plug-in system — the Luce carries no combustion engine at all. Four radial-flow permanent-magnet synchronous motors, one per wheel, replace everything that came before. The result is a car that Ferrari CEO Benedetto Vigna has described not as a transition but as an addition to the Ferrari family — one that opens up possibilities the combustion era never could.
Chief among those possibilities: five seats. No Ferrari production model has ever seated five — the longitudinal engine and transaxle of the Purosangue, the FF, and the GTC4 Lusso always prevented a central rear seat. The Luce, freed from that constraint, fits five in a cabin that is as architecturally radical as the powertrain beneath it.
"Electrification is a means, not an end. The Luce is what only Ferrari could make of it."
— Benedetto Vigna, Ferrari CEO
Powertrain & Performance — The Numbers
The technical architecture of the Luce is built around four radial-flow permanent-magnet synchronous motors — a design derived from Ferrari's Formula 1 experience. Each motor drives one wheel independently, enabling torque vectoring of a precision no mechanical limited-slip differential can match. The rear axle delivers 8,000 Nm to the wheels; the front adds 3,500 Nm. In Boost mode, combined system output exceeds 1,050 hp, available in under one second from rotors spinning at up to 25,500 rpm (rear) and 30,000 rpm (front).
The powertrain sits within Ferrari's bespoke 880 V electrical architecture, designed entirely in-house and named for the high-voltage system that maximises both performance and charging speed. Energy storage comes from a 122 kWh NMC (nickel-manganese-cobalt) battery supplied by SK On, delivering a WLTP-estimated range of 530 km. The system supports 350 kW DC fast charging, enabling a 10–80% recharge in approximately 18 minutes.
The chassis adds a layer of engineering unprecedented in a production Ferrari. 48 V active suspension with reaction times fast enough to render anti-roll bars unnecessary. Four-wheel steering derived from the Purosangue, but electrified and integrated with the torque vectoring logic. A 47:53 front-to-rear weight distribution achieved without the usual penalty of a rear-heavy mid-engine layout. And a drag coefficient of 0.254 Cd — extraordinary for a car of these proportions.
Exterior Design — Aerodynamics First
The exterior of the Ferrari Luce was designed aerodynamics-first. Ferrari's engineers defined the functional surface forms — the shapes required by airflow, cooling, and downforce — and then handed those surfaces to LoveFrom and Ferrari Centro Stile to resolve into a coherent design language. The result is something that looks like no Ferrari before it, and entirely unmistakably Ferrari at the same time.
The defining characteristic is the glass house — a shell-like, continuous greenhouse that extends below the beltline to the extremes of the car, creating a purity of form impossible in a combustion car. Floating front and rear aerodynamic wings surround and enframe this glasshouse, enabling the uninterrupted surface without sacrificing aerodynamic function. The front vent in the nose smooths airflow over the entire car. Windscreen wipers are repositioned vertically — a small but revealing detail about the obsession with aerodynamic purity.
The Luce uses coach doors — rear doors that open outward electronically with a momentary pull — as seen on the Purosangue. It is only the second four-door Ferrari in history, and it seats five rather than four. The lighting design pays deliberate tribute to Ferrari heritage: the halo tail lights reference the 360 Modena and 458 Italia, while the front light panels are transparent, receding visually when switched off to preserve the car's pure surface.
Interior — Jony Ive, LoveFrom, and a New Philosophy
If the powertrain is the news, the interior is the story. The cabin of the Ferrari Luce was co-designed over five years by Sir Jony Ive and Marc Newson of LoveFrom — the creative studio responsible for the iPhone, the iMac, the iPod, and the Apple Watch — working in deep collaboration with Ferrari's Centro Stile under Flavio Manzoni. It is the most significant interior Ferrari has ever produced.
The philosophy is one of deliberate restraint. Where modern luxury cars pile surface after surface with touchscreens and haptic interfaces, the Luce does the opposite: physical controls over digital ones. Precision-engineered mechanical buttons, dials, toggles, and switches are the primary interaction language. The three-spoke steering wheel is machined from 100% recycled aluminium, comprises 19 CNC-machined parts, and is 400 grams lighter than a standard Ferrari wheel. Capacitive touch is replaced by physical buttons with specific mechanical and acoustic feedback, validated through over 20 separate tests with Ferrari test drivers.
The start-up sequence is itself a designed moment: a glass key with an E-Ink display initiates the car, triggering a lighting choreography that involves the entire cabin. The material palette is billet-machined aluminium and high-strength glass — surfaces designed, as LoveFrom has always designed, to age beautifully rather than feel temporarily modern. A 21-speaker, 3,000-watt audio system completes the cabin experience. It is, without hyperbole, a room you will want to inhabit.
Full Technical Specification
| Model Code | F222 (Ferrari Luce) |
| Body Style | 5-Door Luxury Grand Tourer / Sedan — 5 Seats |
| Platform | Ferrari 880 V — Purpose-Built EV Architecture |
| Powertrain | Quad Radial-Flow Permanent-Magnet Synchronous Motors — AWD |
| Peak System Power | 1,113 hp / 830 kW (Boost: 1,050+ hp) |
| Rear Axle Torque | 8,000 Nm to the wheels |
| Front Axle Torque | 3,500 Nm to the wheels |
| 0–100 km/h | 2.5 seconds |
| Top Speed | 310 km/h (governed) |
| Battery | 122 kWh NMC — SK On |
| WLTP Range | 530 km / 330 miles |
| DC Fast Charging | 350 kW — 10–80% in approx. 18 minutes |
| Weight Distribution | 47:53 (Front:Rear) |
| Kerb Weight | 2,260 kg |
| Drag Coefficient | 0.254 Cd |
| Wheelbase | 2,959 mm (116.5 in) |
| Length | 5,018 mm (197.6 in) |
| Width | 1,999 mm (78.7 in) |
| Suspension | 48 V Active — No Anti-Roll Bars Required |
| Steering | Four-Wheel — Ferrari-Developed, Electrified |
| Interior Designers | Ferrari Centro Stile × LoveFrom (Jony Ive & Marc Newson) |
| Steering Wheel | 3-Spoke, 100% Recycled Aluminium — 19 CNC Parts |
| Audio System | 21 Speakers — 3,000 Watts |
| Start System | Glass Key with E-Ink Display — Cabin Lighting Choreography |
| Assembly | E-Building, Maranello, Italy |
| European Start Price | €550,000 (approx. $640,000 USD) |
| First Deliveries | October 2026 |
| US Launch | Q2 2027 |
The Ferrari Luce as a Collector & Investment Asset
The Luce is not a limited-edition hypercar. Ferrari has been emphatic: it is a regular production model, sitting permanently in the lineup alongside combustion and hybrid cars. This is an important distinction. It means the Luce will not carry the forced scarcity of a LaFerrari or an F80.
What it does carry is something arguably more interesting: the singular historical distinction of being the first. Ferrari's track record demonstrates that firsts — the first mid-engine road car (the Dino), the first V12 road car, the first Ferrari hybrid sold to the public — accrue disproportionate collector value over time. The early production examples of the Luce will, in twenty years, be the ones that matter most.
More practically, early deliveries are allocation-constrained. Industry analysts confirm that demand substantially exceeds Ferrari's initial E-Building production capacity. The practical scarcity of early-production, early-delivery examples — particularly in rare Tailor Made specifications — creates the conditions for the kind of secondary market premium that Ferrari's new halo models have consistently commanded in their first years. The SF90 Stradale, the Roma, the Purosangue: each traded above list in their first eighteen months of production.
Secure a Ferrari Luce Allocation — David & Co
David & Co holds a strictly limited number of early delivery allocation positions for the Ferrari Luce. These are unconfigured slots — meaning full factory personalisation access, including Ferrari Tailor Made — with delivery from October 2026. Early positions are being allocated on a first-come, first-served basis to verified buyers.
Ferrari Luce — Frequently Asked Questions
What is the Ferrari Luce?
The Ferrari Luce is Ferrari's first fully electric production car, unveiled on 25 May 2026 in Rome. It is a five-door, five-seat luxury grand tourer built on the Ferrari 880 V platform, powered by four electric motors producing 1,113 hp, with a 122 kWh battery delivering 530 km of WLTP range. The interior was co-designed by Jony Ive's LoveFrom studio. The name Luce means "light" in Italian.
How much does the Ferrari Luce cost in Europe?
The Ferrari Luce starts at €550,000 in European markets (approximately $640,000 USD). This makes it comfortably the most expensive regular production Ferrari currently on sale, sitting above the V12 Purosangue at approximately €430,000. Configured prices with Ferrari's Tailor Made personalisation programme will exceed the base figure.
Who designed the Ferrari Luce interior?
The interior was co-designed over five years by Ferrari's Centro Stile (under Flavio Manzoni) and LoveFrom — the creative studio founded by Sir Jony Ive and Marc Newson. Ive was previously Chief Design Officer at Apple, responsible for the iPhone, iMac, and Apple Watch. The Luce interior prioritises physical controls over touchscreens, using recycled aluminium switches, a glass start key with E-Ink display, and Samsung Display-developed Gorilla Glass screens. The 21-speaker, 3,000-watt audio system completes the cabin.
When will Ferrari Luce deliveries begin?
Ferrari has confirmed production will commence at the E-Building in Maranello in late 2026, with first customer deliveries from October 2026. The main global delivery wave runs through early 2027. US market deliveries begin in Q2 2027. Buyers who secure early allocation slots through David & Co receive the earliest production positions available.
How does the Ferrari Luce compare to the Porsche Taycan Turbo GT?
The Ferrari Luce and Porsche Taycan Turbo GT occupy different positions in the luxury EV market. The Taycan Turbo GT starts at approximately €185,000 — less than a third of the Luce's €550,000 starting price. The Luce offers more power (1,113 hp vs 1,093 hp), comparable range, and an interior by Jony Ive's LoveFrom that is architecturally in a different category. The fundamental difference is brand prestige: Ferrari's collector pedigree, Tailor Made personalisation, and historical significance place the Luce in a market where the Taycan does not directly compete.
Is the Ferrari Luce a limited edition?
No. Ferrari has confirmed the Luce is a regular production model — it will remain in the Ferrari lineup indefinitely alongside combustion and hybrid cars. However, initial production is capacity-constrained, and early delivery allocations are effectively limited. This combination of regular production status and constrained early supply creates the conditions historically associated with premium secondary market performance for new Ferrari models.